Hi to all Delcampe members,

I hope you are all in good health!!! In a few months I am finishing my postgraduate studies and I would like a small favour from you. I have designed a research in order to examine the parameters that affect the hotel image and the role that branding plays in this part. I would be grateful if you completed the small questionnaire of my research. It will take you only a few minutes and your answers are confidential. The link of the questionnaire can be found at:

Link (http)


Thank you in advance for your precious contribution and help!!!

Best regards from Greece,
Ioannis (gianniblue).

Congratulations on your graduation.

Completed the survey - very interesting.

Good luck in your future endeavours.

Hi to all Delcampe members,

I hope you are all in good health!!! In a few months I am finishing my postgraduate studies and I would like a small favour from you. I have designed a research in order to examine the parameters that affect the hotel image and the role that branding plays in this part. I would be grateful if you completed the small questionnaire of my research. It will take you only a few minutes and your answers are confidential. The link of the questionnaire can be found at:

Link (http)


Thank you in advance for your precious contribution and help!!!

Best regards from Greece,
Ioannis (gianniblue).

I did it too, but there wasn't a lot to smile about. It was rather tedious, and you seemed to be repeating the same questions time and time again in different words.

Anyway, I did it as well as I could.

Brian-Kevin

Hi Brian - Kevin,

Thank you very much for your participation in my research. The questions are there in order to examine specifiic parameters that influence hotel image, no matter if some of them seem alike to you. I had to include all of these questions and the questionnaire is a bit long, that's why you may find it tedious. Anyway, I thank you again for your precious help and I welcome you on the Delcampe site!!!

Best regards from Greece,
Ioannis.

Yes, but you start off :

"The present research was designed in order to examine the parameters that affect the hotel image and the role that branding plays in this part. The hotel image is measured as a resultant of nine components, the trust, the perceived quality, the customer satisfaction, the loyalty that the hotel brand provokes, the relationship commitment, the awareness, the equity, the price-value perception, and finally the perceived advertising spending concerning the hotel brand. There are numerous brand characteristics that shape the above mentioned opinions, and which we would like to evaluate through this research."

I don't know how this looks in Greek, but it is a bit forbidding to the average English reader !!! It's only a hotel.

I'm not at all sure I know what you mean by "relationship commitment" or "the equity".

Brian-Kevin

Hi my friend Brian - Kevin,

I searched and found all these questions-scales in international bibliography. So, if you don't understand the meaning or the value of terms like ''equity'' or ''relationship commitment'', you can search for other studies that have dealt with these factors. Anyway, I wish you again a happy collecting!!! (P.S. What is your field of collection?)

Best regards from Greece,
Ioannis.

But you are getting the public in general to fill in your questionnaire, not just hotel marketing experts, so surely you should communicate with the public in terms they understand !

"Equity" can mean lots of things, including most commonly shares, or an actors' union. The dictionary gives me "a system of justice supplementing or prevailing over common and statute law". I can't find any meaning that fits here.

As for "relationship commitment", we all know what a relationship is (although that too has various meanings) and we know what commitment is, but what on earth does "relationship commitment" mean in connection with a hotel ? A woman might say "You are not committed enough to our relationship", but that doesn't really fit.

This is just jargon. I suppose it's fine for your specialised research, but you shouldn't expect the people filling in the questionnaire to understand it, and if you don't expect them to understand it, it shouldn't be there. You might as well write it in Greek.

That's what I think, anyway. I wonder if any other delcampers understand what you mean ?

Brian-Kevin

Just check what another Delcampe member "Winelover'' wrote a few lines above.

Best regards,
Ioannis.